The social media world opens up many opportunities for dealerships to strategically connect with car buyers outside of the showroom, engage with them in positive ways and attract more customers. A recent Automotive Social Media Trends Study revealed that “75 percent of car buyers and 68 percent of service customers say Internet research, including social […]
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Car Buyer Profiles: Understanding Your Customers and How to Sell to Them
Car buyers come in different types—they are looking for different things, motivated by different things and react to different things. In order to successfully sell to these disparate car buyers, it is essential for dealerships and their sales teams to understand each personality type and its accompanying behavior, then become skilled at recognizing them and […]
Using VSC Advertising to Appeal to Car Buyers Online
As a wave of technology and millennials floods the car buying scene, the sales business for car dealerships is rapidly and dramatically changing. Comparison shopping and the car buying experience have gone digital. In fact, according to WardsAuto, more than 80% of customers in the market for a new vehicle will take to the Internet […]
Video Blog: How to Identify Key Moments to Sell VSCs
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. A dealership’s F&I team has the best chance […]
Driving Revenue with Budco Financial: Using IPPs to Sell More VSCs
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Is your dealership using all the tools available […]
Mornings with Mark Video #2: Selling VSCs Online
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Successful sales people are able to engage their customers by asking relevant […]
Budco Financial Makes an Appearance on WardsAuto
Budco Financial’s director of sales and marketing, Mark Pierret was recently featured on Ward’s Auto, a leading information center for the automotive industry. In his article, Mark discusses the service benefits that dealerships have over independent repair facilities: “Can your service department really compete with independently owned service centers? Of course. It’s all about demonstrating […]
Mornings With Mark Video #1: Understanding the Indifference Quotient
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. What is your vehicle service contract IQ? We’re not talking smarts here; […]
Why Collaboration Between Sales and Service is Crucial for Dealership Success
Now, you’re probably already aware that vehicle service contracts (VSCs) are an excellent way to deliver a boost to dealership profits. But, did you know that you could take your VSC sales to the next level with one small change in your process? Creating a culture of collaboration is important to achieving business goals, and […]
Maintenance Contracts: The Solution to Your Customers’ Deflating Vehicle Value
Does your dealership have a process for selling maintenance contracts post-vehicle sale? If not, have you considered implementing a direct marketing campaign or service drive initiative to increase the sale of maintenance contracts? It’s well known among dealerships that post-vehicle sale opportunities, like vehicle service contracts (VSCs), can be an excellent way to boost revenue. […]