Even the most productive and successful salespeople experience downtime. Whether it’s just a slow rainy day or a lull following a long stretch of back-to-back sales, whatever the reason for the downtime, it’s important to remember that it doesn’t have to equate to unproductive time. In fact, slower days at the dealership are the perfect […]
Tag: auto dealerships
How Rising Interest Rates are Affecting Car Sales
The automotive industry is a key part of the US economy and as the Federal Reserve is raising interest rates, it will heavily influence both the demand for cars and the loans that accompany them. Additionally, in today’s economy, car prices are at a record high, causing consumers to take out larger loans for longer […]
Advertising VSCs and Payment Plans in the Dealership
Point of Purchase (POP) advertising is a great way to sell to your customers. It’s reported that 75% of purchasing decisions are made in-store or on-location, according to Point-Of-Purchase Advertising International (POPAI). In addition, in-store advertising can create as much as a 65% increase in sales. You probably use POP advertising in your dealership to promote […]
Social Media for Dealerships: The Dos and Don’ts
The social media world opens up many opportunities for dealerships to strategically connect with car buyers outside of the showroom, engage with them in positive ways and attract more customers. A recent Automotive Social Media Trends Study revealed that “75 percent of car buyers and 68 percent of service customers say Internet research, including social […]
Mornings with Mark Video #2: Selling VSCs Online
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Successful sales people are able to engage their customers by asking relevant […]
Budco Financial Makes an Appearance on WardsAuto
Budco Financial’s director of sales and marketing, Mark Pierret was recently featured on Ward’s Auto, a leading information center for the automotive industry. In his article, Mark discusses the service benefits that dealerships have over independent repair facilities: “Can your service department really compete with independently owned service centers? Of course. It’s all about demonstrating […]
Mornings With Mark Video #1: Understanding the Indifference Quotient
Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. What is your vehicle service contract IQ? We’re not talking smarts here; […]
Why Collaboration Between Sales and Service is Crucial for Dealership Success
Now, you’re probably already aware that vehicle service contracts (VSCs) are an excellent way to deliver a boost to dealership profits. But, did you know that you could take your VSC sales to the next level with one small change in your process? Creating a culture of collaboration is important to achieving business goals, and […]
Maintenance Contracts: The Solution to Your Customers’ Deflating Vehicle Value
Does your dealership have a process for selling maintenance contracts post-vehicle sale? If not, have you considered implementing a direct marketing campaign or service drive initiative to increase the sale of maintenance contracts? It’s well known among dealerships that post-vehicle sale opportunities, like vehicle service contracts (VSCs), can be an excellent way to boost revenue. […]
More than Profits: Bringing Customer Value into VSC Sales
While a vehicle service contract (VSC) sale can help to boost your dealership’s profits, the real value lies with the consumers. A VSC can be thought of as a form of “breakdown insurance,” alleviating the burden of paying out-of-pocket for many unexpected repairs. The average contract covers a fair amount of automotive repairs, so long […]