We all know that modern car buyers are doing more and more research and “browsing” online before making a purchasing decision. Further, the Digital Air Strike 2015 Social Media Trends Study for Automotive Dealerships reported that for three consecutive years now, their study has shown buyers ranking social networks as more important than dealership websites […]
Tag: social media
Social Media for Dealerships: Online Review Sites
Today, online review sites can have a huge influence on the reputation and success of your car dealership. In fact, 24% of car shoppers consider online review sites to be the “most helpful factor” when making a purchasing decision and choosing which dealership to do business with. According to DealerRater, car shoppers are 90% more […]
Social Media for Dealerships: The Dos and Don’ts
The social media world opens up many opportunities for dealerships to strategically connect with car buyers outside of the showroom, engage with them in positive ways and attract more customers. A recent Automotive Social Media Trends Study revealed that “75 percent of car buyers and 68 percent of service customers say Internet research, including social […]