{"id":299,"date":"2015-08-26T13:16:08","date_gmt":"2015-08-26T13:16:08","guid":{"rendered":"http:\/\/www.budcofinancial.com\/blog\/?p=299"},"modified":"2015-08-26T13:22:23","modified_gmt":"2015-08-26T13:22:23","slug":"mornings-with-mark-video-1-understanding-the-indifference-quotient","status":"publish","type":"post","link":"https:\/\/www.budcofinancial.com\/blog\/mornings-with-mark-video-1-understanding-the-indifference-quotient\/","title":{"rendered":"Mornings With Mark Video #1: Understanding the Indifference Quotient"},"content":{"rendered":"

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, \u201cMornings With Mark.\u201d Visit the <\/em>Budco Financial YouTube channel<\/em><\/a> for even more helpful tips for F&I managers.<\/em><\/p>\n

What is your vehicle service contract IQ?<\/p>\n

We\u2019re not talking smarts here; we\u2019re talking the indifference quotient<\/strong> within your dealership. We understand that getting your staff to sell more VSCs<\/a> can often be difficult when it appears that customers may not be in the market for a vehicle service contract. It can be so easy to fall into the \u201cindifference trap\u201d and stop thinking of simple ways to boost VSC sales with just a little extra effort.<\/p>\n

In the end, does the extra effort pay off? Some dealerships don\u2019t think so, but Mark Pierret, Budco Financial\u2019s Director of Sales & Marketing, is here to prove otherwise. Watch the video below to discover why it\u2019s so important to kick your indifference to the curb and maximize your VSC sales. Your dealership\u2019s bottom line will thank you!<\/p>\n