Advertising VSCs and Payment Plans in the Dealership

Point of Purchase (POP) advertising is a great way to sell to your customers. It’s reported that 75% of purchasing decisions are made in-store or on-location, according to Point-Of-Purchase Advertising International (POPAI). In addition, in-store advertising can create as much as a 65% increase in sales. You probably use POP advertising in your dealership to promote […]

Pitch a VSC in Terms They Can Understand

Most consumers don’t react well to the idea of a vehicle service contract (VSC) since most vehicles automatically come with a manufacturer warranty. And the concept of making monthly payments towards something they might not use also makes buyers shy away from signing a VSC. However, a recent survey released by AutoMD is showing a […]

Video Blog: How to Identify Key Moments to Sell VSCs

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. A dealership’s F&I team has the best chance […]

Driving Revenue with Budco Financial: Using IPPs to Sell More VSCs

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Is your dealership using all the tools available […]

Mornings with Mark Video #2: Selling VSCs Online

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Successful sales people are able to engage their customers by asking relevant […]

Mornings With Mark Video #1: Understanding the Indifference Quotient

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. What is your vehicle service contract IQ? We’re not talking smarts here; […]

Why Collaboration Between Sales and Service is Crucial for Dealership Success

Now, you’re probably already aware that vehicle service contracts (VSCs) are an excellent way to deliver a boost to dealership profits. But, did you know that you could take your VSC sales to the next level with one small change in your process? Creating a culture of collaboration is important to achieving business goals, and […]

Maintenance Contracts: The Solution to Your Customers’ Deflating Vehicle Value

Does your dealership have a process for selling maintenance contracts post-vehicle sale? If not, have you considered implementing a direct marketing campaign or service drive initiative to increase the sale of maintenance contracts? It’s well known among dealerships that post-vehicle sale opportunities, like vehicle service contracts (VSCs), can be an excellent way to boost revenue. […]

More than Profits: Bringing Customer Value into VSC Sales

While a vehicle service contract (VSC) sale can help to boost your dealership’s profits, the real value lies with the consumers. A VSC can be thought of as a form of “breakdown insurance,” alleviating the burden of paying out-of-pocket for many unexpected repairs. The average contract covers a fair amount of automotive repairs, so long […]

The Rising Cost of Innovation: How Dealerships Can Make High-Tech Repairs More Affordable

Today’s consumers are dazzled by all of the new technological advances in the automotive industry. With new alternative fuel capabilities, automated driving features and other advanced technologies available, it’s no surprise that consumers are itching to try out the latest and greatest “toys” on the market. While new vehicle sales may be the focus of […]