Social Media for Dealerships: Turning Likes into Loyalty

We all know that modern car buyers are doing more and more research and “browsing” online before making a purchasing decision. Further, the Digital Air Strike 2015 Social Media Trends Study for Automotive Dealerships reported that for three consecutive years now, their study has shown buyers ranking social networks as more important than dealership websites […]

Pitch a VSC in Terms They Can Understand

Most consumers don’t react well to the idea of a vehicle service contract (VSC) since most vehicles automatically come with a manufacturer warranty. And the concept of making monthly payments towards something they might not use also makes buyers shy away from signing a VSC. However, a recent survey released by AutoMD is showing a […]

Using Your Consumer Database to Drive VSC Sales

In order to create customer loyalty and new revenue opportunities, vehicle dealerships need to build value and incentive behind their brand. Vehicle service contracts (VSCs) are a unique dealership offering that deliver clear value to the customer and incentive for repeat business in your service lane. Selling more VSCs is always a great way to […]

Social Media for Dealerships: The Dos and Don’ts

The social media world opens up many opportunities for dealerships to strategically connect with car buyers outside of the showroom, engage with them in positive ways and attract more customers. A recent Automotive Social Media Trends Study revealed that “75 percent of car buyers and 68 percent of service customers say Internet research, including social […]

Car Buyer Profiles: Understanding Your Customers and How to Sell to Them

Car buyers come in different types—they are looking for different things, motivated by different things and react to different things. In order to successfully sell to these disparate car buyers, it is essential for dealerships and their sales teams to understand each personality type and its accompanying behavior, then become skilled at recognizing them and […]

Video Blog: How to Identify Key Moments to Sell VSCs

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. A dealership’s F&I team has the best chance […]

Driving Revenue with Budco Financial: Using IPPs to Sell More VSCs

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & tricks for boosting revenue through vehicle service contract sales in his short video series, “Driving Revenue with Budco Financial.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Is your dealership using all the tools available […]

Mornings with Mark Video #2: Selling VSCs Online

Mark Pierret, Director of Sales and Marketing at Budco Financial, discusses helpful tips & ideas for selling more vehicle service contracts in his latest video series, “Mornings With Mark.” Visit the Budco Financial YouTube channel for even more helpful tips for F&I managers. Successful sales people are able to engage their customers by asking relevant […]